The Ultimate Mobile App Launch Checklist For 2024

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The statistics show that an average of 1600 new apps are released on the Google Play Store alone on a daily basis. However, only 40% of these apps make it to the market after launch. Plus, among these 40% of apps, only 60% succeed in gaining revenue.

This is a huge difference. So, what is the reason behind this unsuccessful app launch?

The primary reason behind the unsuccessful app launch and mobile applications not flourishing in the market is strictly not following the mobile app launch checklist.

The mobile app launch checklist consists of step-by-step guides you must consider before and after releasing your app in the Google Play Store or  Apple App Store. If you want to learn about mobile app launch checklist steps, continue reading this blog until the end.

In this blog post, we will delve into 15 essential steps you should consider for a successful app launch in 2024 and beyond. Follow these steps to make your mobile app as successful as TikTok, a social media platform that allows users to create, watch, and share short videos.

What is a Mobile App Launch Checklist?

A mobile app launch checklist is a list of steps one must follow to ensure the successful launch of the mobile application is successful and smooth. It outlines the tasks and responsibilities that must be accomplished by the people involved in the app development and launch, including developers, product managers, and marketing teams.

A good checklist provides clear instructions on what needs to be done to ensure the launch of the mobile application is successful and smooth.

The checklist for the mobile application launch is divided into three parts:

  1. The pre-launch: This is where you develop a launch plan and promote your app via videos, engaging content, social media, and advertisements.
  2. The actual launch day: This is the time when you release your app in the Google Play Store and App Store for the public to download and use.
  3. The post-launch: This is where you monitor user reviews on your app on various online review platforms and take necessary action to make necessary changes. It also includes adding new features, bug fixes, and software updates.

The Ultimate Mobile App Launch Checklist For 2024

Mobile applications help businesses increase user engagement, boost brand image, increase sales, and be noticeable 24/7. But on the other side, developing and launching a mobile app is not a simple task. It requires a lot of time and patience. Additionally, it becomes imperative to follow the mobile app launch checklist so that your mobile application makes it to a large audience base.

Here are some mobile application launch checklists you can consider for your app’s success:

A.  Pre-Launch Phase

  • Conduct Market Research

First and foremost, project managers must conduct market research to know how likely their mobile app will succeed in the market. They also need to gain knowledge of their target audiences, competitors, features users are looking for in particular mobile applications, and current mobile marketing trends.

  • Mobile App Development and Testing

The next step is to develop a mobile app. Consult a reliable mobile app developer to turn your prototype into an actual mobile application. Have effective communication with your partnered app development firm and clearly discuss what you want and what you don’t. Tell them the app features you want your apps to include. Also, give priority to the user interface.

Likewise, once the app is developed, incorporate several types of testing- unit testing, system testing, integration testing, usability testing, etc. to detect bugs, solve them, and check the app’s functionality and compatibility.

  • Pre-Launch Marketing

Another checklist in the pre-launch phase is marketing and promoting your mobile applications. Build pre-launch buzz through engaging content, teasers, attractive banners, promotional videos, social media platforms, and influencer partnerships to grab the attention of the public before releasing apps officially. It also includes creating a landing page or website for the mobile app. Moreover, you can also use paid advertisements and app store ads to expand your reach. 

  • App-Store Optimization

App-store optimization is also crucial for the successful launching of mobile applications. It helps improve your app visibility in the app store, leading to increased app downloads. To rank your mobile app higher in the app store, choose relevant keywords for your mobile app, write a compelling app title and description, and add useful images (screenshots and app icons).

  • Set up Analytics Tools

You must also integrate your mobile app with analytics tools like Google Analytics and Firebase to track key performance indicators (KPIs), user behavior, and app analytics. Insights on these aspects help to make informed decisions and enhance the app’s success in the market.

  • Legal and Compliance

Make sure that your application adheres to all privacy and legal regulations. It is crucial to safeguard both your application and customer data by creating privacy policies and terms of service. This provides users with an understanding and confidence in handling their information.

  • App Monetization Strategy

When launching an app, you also need to consider the monetization approach carefully. Selecting a strategy that aligns with your audience’s preference­s and suits your app is crucial. You could offer a paid model or choose a freemium model with in-app purchase­s. Whiche­ver model you choose, ensure­ it appeals to your target users.

  • Beta Testing

Testing your app with a small group of be­ta testers and listening to their feedback helps clear out bugs before launch. It also helps to check your app performance. It is also a great way to get valuable feedback and build a list of highly interested and familiar users.

B. During Launch Phase

Once you have fulfilled all the pre-launch phase checklists, it’s time to move on to the actual launch phase and check the app’s performance in real-time.

  • Submit Mobile Apps to the Google Play Store or App Store

During the launch phase, you must submit your mobile app to the Google Play Store or App Store, depending on its compatibility. If you have built it for Android devices, submit it to the Google Play Store. Conversely, if it has been developed for iOS devices, release it on the App Store. However, if it supports both platforms, you can submit it to the Google Play and App Store.

  • Collect User Feedback

Once the mobile app is officially available for the public in the Play Store or App Store, users will download it and may leave feedback (reviews). Read those reviews and also reply to comments, whether positive or negative, to build trust. Also, use negative reviews to make necessary changes in the app to make it more appealing.

  • Customer Support and Feedback

Give users multiple ways to contact customer support and provide feedback. Moreover, you must also proactively respond to reviews and fix any issues promptly. t proves your commitment to your customers.

  • Launch Marketing Campaigns

Even during the app launch phase, marketing teams should continue launching marketing campaigns, promoting the respective mobile apps’ unique aspects and offerings.

C. Post-Launch Phase

The post-launch phase includes fulfilling the following checklist:

  • Continue Marketing and Promotion

It is essential to maintain ongoing marketing efforts to sustain user acquisition and engagement. You can promote your app on various social media platforms, banners, promotional content, and videos.

  • App Updates and Maintenance

To ensure the mobile app launch’s success, there must be a provision for regular updates and maintenance. The development team should keep an eye on app store guidelines and adapt accordingly. The updates help improve features, maintain the smooth operation of your app, and fix bugs to maintain your competitive edge in 2024 and beyond. App updates and maintenance show your commitment to providing a positive user experience.

  • Security and Data Protection

User data protection and app updates should go hand-in-hand. Outdated security protocols make data vulnerable to security threats. Hence, it is crucial to employ robust security measures to stay ahead of new threats.

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Succeeding with an app in the evolving world of technology can be both demanding and fulfilling. It’s essential to remain adaptable and innovative and comprehend your target users.

By adhering to these 15 steps, you’ll be well-prepared to navigate the challenges and hurdles of app development. Likewise, these steps will help you launch the app successfully and establish a strong groundwork for future achievements in the years ahead.

Contact SCSS Consulting if you want to develop user-friendly, functional, and highly intuitive mobile apps.


# How do you announce a new app launch?

You can announce a new app launch by creating a buzz through various channels. These channels include:

  • Using social media platforms like Facebook, TikTok, YouTube, etc., to promote the app.
  • Collaborating with influencers to expand your reach.
  • Designing eye-catching banners and engaging promotional content.
  • Notifying existing users and subscribers through email 

# How do you develop an app in 2024?

Follow these steps to develop an app in 2024:

  • Do market research.
  • Identify target audience and market trends.
  • Set your budget.
  • Choose a reliable mobile app development company.

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