How Custom Mobile App Development Will Grow Your Business in 2024 & Beyond

How Custom Mobile App Development Will Grow Your Business in 2024 & Beyond

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As the number of mobile phone users is increasing day by day, businesses are now focusing on developing mobile apps to attract customers. 

The major question that arises here is: “What type of app will help you grow your business”? Should you go for a web app, hybrid app, or mobile app?

Let me tell you, in this competitive market, only having native mobile apps won’t benefit your business. Your business needs something unique, like a custom mobile app that meets the needs and objectives of the user.

Want to know “How custom mobile app development will grow your business?” Then, continue reading this blog.

In this blog, we will discuss the many benefits a custom mobile app can bring to your business, from enhancing customer service to boosting revenue.

What is Custom Mobile App Development?

The name itself talks volumes here.  Custom mobile app development is when you develop a mobile app tailored to the needs and requirements of the users/businesses. The development phase is the same as other types of mobile or web app development. However, the apps are developed completely from scratch, not using pre-built templates.

Apps developed from custom mobile app development are called tailored mobile apps or custom-developed apps.

Coming to 2024, custom mobile app development is becoming increasingly popular. 87% of software developers prefer custom app development to bring innovation in business technology.  

🤗Also Read: Demystifying App Development: Exploring the Five Types of Applications

Exploring the Exponential Rise in the Global App Market Revenue

Apps are essential for organizations to succeed digitally today. It provides direct and personalized communication with clients that facilitates smooth transactions and improves customer experience. 

Over 10 million apps are available today in different app stores. There are over 3 million apps in the Google Play Store and over 1 million in the Apple app store.

It is projected that by 2028, smartphone users will reach 7.7 billion. This is evidence of massive mobile app sales. 

In 2023, the global mobile application market was valued at USD 467.98 billion, and by 2030, it is expected to grow at a compound annual growth rate of 14.3%.  The market for mobile apps is expected to exceed $673.8 billion in the coming 2028.  Among various types of apps, gaming apps contribute to the highest revenue.

Likewise, revenue for app developers depends largely on numerous factors. This includes the rise of smartphone users worldwide, the expansion of the application industry as well as the popularity of in-app shopping and subscriber services.

Current Market of Custom Mobile App Development

As of 2024, the need for custom mobile app development has grown. Due to increased competition between companies, businesses need bespoke applications that meet their needs. Hence, more companies are investing in customized software and not just in off-market products. 

According to a recent study by Global Market Insights, the global custom software development market recorded at $28.2 billion in 2022. Also, it is expected to grow at a CAGR of 21.5% between 2023 and  2032 to reach USD 198.6 Billion in 2032. 

This value shows the increasing demand for custom mobile application development by app developers worldwide.

As companies become familiarized with the customization of apps, their need for customized development services increases. Accordingly, the custom mobile application development market will increase rapidly with new data in the coming years.

The Benefits Of Custom Mobile App Development For Your Business Growth

Custom app development can be used to grow your company and your brand. It provides long-term commercial, tactical, and strategic benefits for a business 

Here are some of the benefits of custom mobile app development for business:

  1. Enhanced Customer Engagement and Loyalty

With customized app development, business owners can directly engage customers in their lives and provide personalized experiences. These days, more than 71% of customers prefer receiving personalized support from the business. 

Custom apps facilitate direct interaction with customers via notifications, personalized information, and feedback mechanisms that enhance engagement within the app. They also offer loyalty schemes and rewards. This helps increase client loyalty and repeat sales.

  1. Brand Building & Marketing

Tailored mobile app design assists with strengthening a brand name through consistent branding elements. It provides businesses a platform to market their products/services, run campaigns, and attract new customers through mobile devices.

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  1. Boost revenue and Income

Custom-made apps allow businesses to target customers based on their individual consumption habits and preferences. By tailoring the app experience to align with specific user behaviors, such as past purchases, browsing history, and interaction patterns, companies can create personalized interactions that resonate deeply with their audience. 

This deeper understanding of user behavior enables businesses to enhance engagement levels significantly, as users feel more connected to the app experience and are more likely to return.

  1. High Scalability

The majority of off-the-shelf mobile applications are built with standard features and functionalities. This can be helpful for businesses in certain scenarios, but as your business grows, they can struggle to handle the increased data loads. 

With custom app development, this problem is no longer an issue. It’s because custom apps are developed with scalability factors in mind. You won’t have issues scaling up or down custom apps with changing business growth and increasing amounts of data. Plus, they are built based on business requirements and needs.

  1. Increase Productivity

The custom mobile app also enables effective management of internal business processes and workflows. This is due to the fact custom applications are specifically designed to cater to the workflow of a business. 

Moreover, when integrated with AL/ML-powered automation, this can automate various mundane daily tasks. This saves employees valuable time and enables them to focus on other important task.  Research has shown that custom mobile apps can increase productivity by 40-45% for a company.

  1. Provide Data-Driven Insights and Decision Making

Increasing revenue and profits requires analysis and reports from all sources and departments. Companies need real-time information to determine strategic actions. An experienced mobile app development company employs robust analytics in custom apps to gain insights into user behavior and performance. It thus assists business owners in making informed decisions. 

🧐 You may also like: Mastering App Development: Guide to Selecting the Ideal App Development Company in Sydney

Build Your Custom Mobile Application with SCSS Consulting

Looking for an experienced custom app development company in Sydney? Look no further than SCSS COnsulting.

We are an experienced mobile application development company based in Sydney, Australia. Our experienced team is capable of providing a quality solution that succeeds in the marketplace. We are committed to delivering a product with great value. 

Contact us today and get your app developed with experienced hands.


To sum up, developing custom mobile apps is the right choice for the business if a business wishes to achieve long-term benefits from mobile apps. 

Custom apps can be tailored in any way to meet business requirements. A custom-built mobile application will help you achieve your goals faster than an off-the-shelf app, whether you are looking to increase internal workflow, provide personalized experiences to customers, or enhance customer engagement.


How to make a custom mobile app?

To make a custom mobile app, you have to follow a step-by-step mobile application development process, which includes;

  • Step 1: Plan your custom mobile app development
  • Step 2: Define your requirements
  • Step3: Start coding
  • Step 4: Test
  • Step 5: Deploy

Can I build a mobile app by myself?

Definitely you can build a mobile app by yourself if you have the right skills and knowledge.

How much does it cost to develop a mobile phone app?

The costs involved in the development of a software application will depend heavily upon the size and complexity. Some app development projects can cost as much as $2,500, and other projects can cost more than $ 10,000. Of course, if it is complex and feature-packed with lots of features, the cost of the app will increase dramatically.

How can custom mobile app development boost your business?

Custom mobile application development boosts business by enhancing customer experience, increasing employee productivity, and boosting revenue and income. 

Is it worth it to build a mobile app for your business?

Technology evolves rapidly. So, you have to stay competitive. Mobile apps can help you meet customer requirements, expand business opportunities, get potential customer interest, and increase sales.

Why build a custom app?

You should build a custom app because a custom app is tailored to your needs and requirements.

Why does your business need a mobile application for growth?

Mobile apps give businesses the opportunity to truly understand their customers. The mobile application provides a simple and effective means to capture and analyze customers.

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