01

Discovery & Design Phase

During the discovery and design phase, the client had clear requirements and a well-defined scope for the product. Our team quickly understood and aligned with the client’s vision. The tech lead, product manager, and project manager brainstormed ways to make the features and user journeys better, all while making sure they fit perfectly with the client’s design preferences.

02

Development and Technology

Phase 1:

Parentwell’s backend, the core engine of the platform, was developed using Django, a powerful and reliable technology. For the frontend, we used a combination of HTML, CSS, and JavaScript to create a visually appealing and user-friendly interface.

To store and manage all the data, we utilised a robust SQL database. This allowed us to efficiently handle large amounts of information while ensuring data integrity and security.

To efficiently handle all the planned features within the given timeline, we kept the end-users in mind throughout the process. We worked to simplify the technical complexities and improve the overall user experience of the product. This approach allowed us to create a seamless and user-friendly platform that met both the client’s expectations and the needs of the target audience.

Phase 2:
In the second phase, we needed to improve the product and synchronise every invited parent in the lead planner journey. Our tech lead had a long-term vision and scaled up the database for better relationship management. The product manager and project manager addressed scope creep and collaboratively built essential features for the MVP. 

We maintained a backlog for pending features and updates planned for phase 2 and phase 3. With careful planning, we efficiently handled the determined scope and focused on building what users truly needed, ensuring that 20 percent of the product catered to 80 percent of their needs. Phase 2 included implementing robust user authentication, scaling up the database, and introducing a disconnection feature for users.

03

QA/Testing

Throughout the development process, our Quality Assurance (QA) team played a crucial role in ensuring the product’s quality and performance. They conducted frequent demo sessions and validation with the client to make sure everything was working as expected. 

This included various types of testing, like regression testing to catch any issues that might arise when new features are added, functional testing to ensure all features work as intended, smoke and sanity testing to check the most critical functionalities, and design verification to confirm that the platform looked and felt just right. 

By conducting these rigorous tests, we ensured that Parentwell was a reliable and user-friendly platform, ready to serve the needs of new and expectant parents.

04

Post-Launch Support

During the first phase of post-launch support, the standard one-week free support was extended to one month to accommodate our client’s requirements. Our team was more than happy to provide this extra support to ensure a seamless experience for the client. Throughout this period, we diligently handled any identified bugs and made minor scope changes as needed. For instance, we addressed issues related to font changes, colour palettes, buttons, notifications, and alerts to enhance the overall user experience. Our goal was to fine-tune the product and address any specific requests from the client during this crucial period of initial implementation.

As for the second phase, the recent launch was a success and we have provided the client with one week of free support.

05

Project Execution

Phase 1: 

During Phase 1 of the project, we followed a scrum model, which allowed us to efficiently manage the development process. We carefully planned and organised tasks and backlogs for each milestone, ensuring that we stayed on track and met the set deadlines. This approach helped us maintain a structured and organised workflow, ensuring that all team members were aligned and focused on delivering the required features and functionalities in a timely manner.

Phase 2:

In Phase 2, we adopted an ad-hoc and Kanban framework, maintaining a backlog for pending features and updates. This approach allowed us to be more responsive to client needs and efficiently prioritise and manage additional functionalities. The Kanban framework provided a visual overview of task progress, ensuring the most important items were addressed promptly. This agile approach facilitated a seamless development process, enabling us to deliver results efficiently in Phase 2 of the project.

06

Communication

We communicated regularly with the client through virtual calls, initially twice a week, and later shifted to weekly calls after the product launch. Additionally, we provided documentation and text updates to keep them informed about the project’s progress and any changes. This approach ensured effective collaboration and meeting the client’s goals.